No, I'm not talking about his addiction to cigarettes, although giving them up wouldn't be a bad idea as well.
Last summer, on "Mad Men" (one of the few reasons I watch TV), Don Draper's new advertising agency is threatened by the loss of Lucky Strike, the client that provides most of its revenue. Prospective business runs away from it, while another agency uses it to leverage another client. So what does Don do? Change the subject. He takes out a full-page ad in the New York Times, entitled "Why I'm Quitting Tobacco," to plant in everyone's minds the idea that his agency dumped Lucky Strike, and not the other way around.
That's what Obama needs to do. Change the subject. Here's one indication that he gets that, and is prepared to do it. If the Republicans want to talk about taxes and deficits, fine. Make them do it on your terms. This is what leadership is all about, Mr. President. Do it. Quit tobacco--literally and metaphorically.
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