Thursday, November 24, 2011

On The Other Hand, PR In This Century Is In Better Shape

When I was aiming for a career in public relations, I had the good fortune to earn an M.A. in the field at the University of Maryland's College of Journalism.  Two of the best professors I had were James and Larissa Grunig, who focused on teaching a model of practicing public relations that emphasized two-way communication, as opposed to pure press agentry.

It looks as if the profession has finally caught up with the Grunigs.  I think we'll all benefit from it.

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